
Today’s social networking, mobile applications proliferation leads to the non-stop digital access in order to get more knowledge, more opinions than ever before. This information is shaping their products and services preferences, as well as their expectations for more personalized experiences.

Statista brought out a forecast for the global augmented and virtual reality market size. Based on the survey, it is expected that augmented and virtual reality market growth will reach $215 billion dollars.
The Benefits of AR appliance
- Rich, interactive, engaging user experience.
- Enhancing positive brand perception.
- Helps in customer buying decisions.
- Providing access to the smartphone markets.
- Better user behaviour with detailed data analytics.
Best AR Tools for building mobile applications
| Vuforia | |
|
Supported platforms |
Android/iOS, UWP, Unity Editor |
|
Licence |
Commercial, free |
|
Programming languages |
Provide API in C++/Java/Objective-C++/.Net via an extension to the Unity game engine |
|
Features |
|
|
Capabilities |
VR devices support, test app with comments |
| XZIMG | |
|
Supported platforms |
Android/ iOS/Windows |
|
Licence |
Free, commercial |
|
Programming languages |
C/C++/Swift |
|
Features |
|
|
Capabilities |
Solution for creation makeup-based and face replacement applications |
| ARToolKit | |
|
Supported platforms |
Windows/Linux/Android/macOS/iOS |
|
Licence |
Free Open Source |
|
Programming languages |
C/C++ |
|
Features |
|
|
Capabilities |
|
| Wikitude | |
|
Supported platforms |
Google Glass, Epson Moverio, Android, iOS, Vuzix M-100, Optinvent ORA1, PhoneGap, Titanium, Xamarin |
|
Licence |
Commercial |
|
Programming languages |
C++/Java |
|
Features |
|
|
Capabilities |
Fully powered free version |
| ARKit | |
|
Supported platforms |
iOS |
|
Licence |
Non-commercial |
|
Programming languages |
C++/C/Swift |
|
Features |
|
|
Capabilities |
Unity/Unreal engines combination usage |
Also, you can read our CASE STUDY: How we used ARKit framework to build a Navigation App
| Kudan AR | |
|
Supported platforms |
Unity, Android, iOS |
|
Licence |
Free, commercial |
|
Programming languages |
C++/C |
|
Features |
|
|
Capabilities |
Requires less storage space in a device due to the unlimited number of recognizing images |
The potential of AR application
Augmented reality offers enormous potential for enterprises to leverage in different spheres. Here we provided some sectors where mobile AR apps are used worldwide.
Travel&Tourism. There is a wide range of AR solutions: GPS, sightseeing, translation apps that are used to provide directions to the tourists, to give information about location, to translate menus, signboards when travelling in the foreign countries.
E-commerce&Retail. With the arrival of augmented reality in e-commerce, customers became more engaged, got more personalized experience.
Education. The coexistence of real environments/virtual objects allows learners to visualize complex spatial relationships and abstract concepts, experience phenomena that is not possible in the real world, interact with two and three-dimensional synthetic objects in the mixed reality and develop important practices.
Urban Planning&Civil Engineering. AR technique was developed to explore relationships between perceived architectural space and the structural systems, to visualize architecture designs in an outdoor environment.
Military. AR can be used to display the real battlefield scene with annotation information, to train in large-scale combat scenarios, to simulate real-time enemy action.
Entertainment&Games. Augmented reality technologies have been applied to the entertainment industry to create games, but also to increase the visibility of important game aspects in life sports broadcasting, can also serve advertisers to show virtual ads and product placements when a large public is reached.
Drawing a line
Mobile and tablets penetration, their extended functionality, high internet speed are the key drivers of AR application evolution and fast development. Today is the best time to get started with AR app that will encourage user's attention to the product or can become a part of outstanding marketing campaign.
DDI Development team has a vast experience of building and implementing the AR applications. If you do not know where to start, let us know and we can turn your excellent idea into great successful digital AR solution.
