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Behavior-Based Automation:
The system sends personalized emails and SMS flows based on customer actions, such as abandoned carts or product views. This keeps users engaged, encourages repeat purchases, and nurtures long-term loyalty.
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Email & SMS Marketing Automation Platform for eCommerce
Delivered projects - DDI Portfolio
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About Project
Staff Augmentation
Business idea
- Enable eCommerce brands to grow through behavior-based messaging.
- Offer a fully integrated platform for email and SMS campaigns.
- Use real-time data to drive retention and sales.
- Deliver powerful tools without enterprise-level complexity or pricing.
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Business goals
01.
Provide a user-friendly, customizable platform for small to mid-sized merchants.
02.
Enable better customer retention through integrated email and SMS marketing.
03.
Offer competitive pricing with usage-based models.
04.
Centralize customer data for more informed marketing decisions.
05.
Establish presence in a fast-growing market niche.
The core idea behind the product was to make marketing technology more accessible. It provides growing eCommerce brands with an easier and more efficient way to connect with their audience, eliminating the typical barriers of cost and complexity.
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Target audience
- Direct-to-consumer (DTC) eCommerce brands
- Online retailers and merchants
- Growth-focused marketing teams
Solutions
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Unified Customer Data Dashboard:
Our platform consolidates email, SMS, and purchase data into one dashboard. This unified view helps marketers create precise segments, make informed decisions, and optimize campaign performance for a better ROI.
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Real-Time Segmentation Engine:
Users can instantly create and update audience segments based on behavior, location, and purchase data. This ensures marketing messages are highly relevant, timely, and tailored to each customer’s unique journey.
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Visual Email Builder:
This drag-and-drop tool simplifies campaign creation for everyone, including non-designers. It features spam filter checks, mobile previews, and social sharing tools to streamline and improve marketing workflows.
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Multi-Channel Automations:
The platform supports seamless email and SMS campaigns, such as lifecycle flows, back-in-stock alerts, and promotions, helping brands boost customer retention and increase lifetime value with coordinated messaging.
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GDPR-Compliant Data Handling:
With embedded GDPR compliance, the platform helps businesses protect customer data, achieve regulatory compliance, and implement effective data privacy controls hassle-free, thus simplifying privacy management.
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Open API for Custom Integrations:
Platform operations and HTTP queries were standardized and automated, improving operational efficiency, enhancing system reliability, and simplifying maintenance for sustained platform stability.
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Advanced Forms & Onboarding:
Mobile-friendly sign-up forms with geolocation and smart logic capture leads effectively. These tools help clients grow their contact lists and onboard users smoothly across multiple channels.
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24/7 Strategic Human Support:
Clients receive expert, human-powered support with fast response times. This ensures clients get real-time strategic advice and problem-solving with a personal touch, without having to rely on bots or automated replies.
Behavior-Based Automation:
The system sends personalized emails and SMS flows based on customer actions, such as abandoned carts or product views. This keeps users engaged, encourages repeat purchases, and nurtures long-term loyalty.
Unified Customer Data Dashboard:
Our platform consolidates email, SMS, and purchase data into one dashboard. This unified view helps marketers create precise segments, make informed decisions, and optimize campaign performance for a better ROI.
Real-Time Segmentation Engine:
Users can instantly create and update audience segments based on behavior, location, and purchase data. This ensures marketing messages are highly relevant, timely, and tailored to each customer’s unique journey.
Visual Email Builder:
This drag-and-drop tool simplifies campaign creation for everyone, including non-designers. It features spam filter checks, mobile previews, and social sharing tools to streamline and improve marketing workflows.
Multi-Channel Automations:
The platform supports seamless email and SMS campaigns, such as lifecycle flows, back-in-stock alerts, and promotions, helping brands boost customer retention and increase lifetime value with coordinated messaging.
GDPR-Compliant Data Handling:
With embedded GDPR compliance, the platform helps businesses protect customer data, achieve regulatory compliance, and implement effective data privacy controls hassle-free, thus simplifying privacy management.
Open API for Custom Integrations:
Platform operations and HTTP queries were standardized and automated, improving operational efficiency, enhancing system reliability, and simplifying maintenance for sustained platform stability.
Advanced Forms & Onboarding:
Mobile-friendly sign-up forms with geolocation and smart logic capture leads effectively. These tools help clients grow their contact lists and onboard users smoothly across multiple channels.
24/7 Strategic Human Support:
Clients receive expert, human-powered support with fast response times. This ensures clients get real-time strategic advice and problem-solving with a personal touch, without having to rely on bots or automated replies.
Features
Email builder
Bulk email campaigns
SMS automation
Customer segmentation
Real-time analytics
Open API
Mobile-friendly sign-up forms
Multi-user accounts
GDPR compliance
Spam filter diagnostics
Geolocation support
Social sharing & Third-party integrations
Result
A scalable eCommerce marketing platform combining email and SMS automation, real-time customer data insights, and intuitive tools all in one place, designed to help eCommerce brands personalize campaigns, boost retention, and grow revenue seamlessly.
Product Development Process
The development process started with project discussions to clarify goals. The team then focused on designing a new layout. Daily video meetings with the client ensured regular feedback and alignment throughout the work.
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